It is believed that lack of protein could be the cause of poor reading skills in these areas. It is also a widespread belief that eating brains increases intelligence. No word on where they will be sourcing their brains, but since when do McD frequent fliers question where that tasty food comes from?
The McBrain meal will include a McBrain sandwich (with or without cheese), special sauce, small fries and a soda. You can choose if you want grey matter from the right or left hemisphere.
McD Execs joked, "You'll love it! But then, that was a no brainer."